ryethenovel Chapter 267 Key Year for Fruit Throwback
Chapter 267 Key Year for Fruit Throwback
"Tim, no way." The global marketing president was the first to object. "Fruit has never gone down in price."
Lowering prices will damage the brand image and make consumers think the fruit is no longer good.
"Instead of lowering the price, it's better to upgrade the configuration."
Steve Jobs has passed away; Tim Cook, you should achieve something.
We're appointing you as our successor not simply to imitate Steve Jobs, but to lead the fruit company to new heights.
One of the directors offered a reminder.
Others also spoke up, firmly rejecting Cook's request for a price reduction.
"If we don't lower prices, we'll lose the Chinese market."
Cook did not give up his idea because of these people's rejection.
"If Transsion S3 continues to sell for 3999, Apple 5 will continue to maintain its original price."
With similar designs and better configurations, and a price difference of 1000 yuan, why would they choose fruit?
1000 yuan is a month's rent in China, and for many people, it's half a month's salary.
Cook noticed them pause for a moment.
Consumers will do the math.
"But we still have the iOS ecosystem," Schiller countered. "Transsion doesn't have iOS, it doesn't have..."
Schiller initially wanted to continue with his three-pronged approach, but then he realized that all of these methods seemed to be present, and the differences between them were becoming increasingly smaller.
"Users don't care about what you're saying. They prefer the Taishan system to iOS." Cook looked at him. "Transsion's adaptation to the local ecosystem is stronger than ours."
Despite its first-mover advantage, the iOS ecosystem's dominance in China isn't as significant as you might imagine.
Other officials wanted to object, but Cook raised his hand to stop them.
"Shall we vote?"
Voting results: 41:39
It barely passed.
Cook announced: "The starting price of the Fruit 5 in the Chinese market has been reduced by 15%."
However, the iPhone 5 has upgraded features, so its price certainly can't be the same as the iPhone 4s released at the beginning of the year.
The starting price has been reduced from 5599 to 4799.
The shareholders, who had been sullen, immediately relaxed. The price increase of only 200 compared to the previous generation showed sincerity without sacrificing too much profit…
That's a good idea.
The news spread through various channels as soon as the internal meeting at the fruit company ended.
As a major adversary, Transmission must be constantly monitoring the fruit.
Li Qian is the head of the self-media operations for Transsion Digital. She manages more than 30 digital bloggers and has control over the digital chat site.
Upon seeing the message posted by Fruit, he immediately opened Weibo and posted a new message using his Digital Chat Station account.
Digital Chat Station: "Breaking news, take my word for it."
Apple's next flagship phone, the iPhone 5, will feature significantly faster speeds and is expected to be released by the end of the year.
Fruit will break its plan of having one flagship product per year and instead have two flagship products per year.
另外水果5配置全面升级，运行内存将从512MB升级到1GB，价格也将从4988升级到5599。
But with Transsion's S2 and Motorola's S2 besieging Fruit in the United States, Fruit felt the pressure and just held a major meeting.
The starting price of the Apple 5 in China will be reduced by 15%.
For the first time in its history, a fruit company voluntarily lowered its prices, with Transsion phones forcing the company to bow down.
Retweet this post for a chance to win one of 100 tickets to the Transsion S3 launch event or ten Transsion S3 phones.
Even at night, the Digital Chat Station's Weibo account received a flood of comments in less than 5 minutes.
"Apple has finally lowered its price. Thanks to Transsion, even though I'm a Transsion user."
"I'm equally happy, but I'm from Huawei, we're all family. It seems Mount Tai 910 is indeed terrifying..."
Digital Chat Station: "This time, the Taishan 910 also has two versions."
"Brother Zhan, let me tell you something that nobody knows. Everyone knows you guys have a reinforcement process."
Digital Chat Station: "If that's the case, it's not worth me replying to you separately, is it? [doge emoji]"
Lazy Sheep's assistant stared wide-eyed. Could it be...?
He immediately reviewed the previous leaks from the digital chat site and combined them with messages from other bloggers, and quickly discovered a key point...
Lazy Sheep's Assistant: "Has there been a breakthrough in manufacturing process? Is it a 22-nanometer version?"
When Lazy Sheep's assistant was looking through the comments for new evidence, he discovered that the original comments were gone.
This did not interrupt his thoughts; on the contrary, it made him even more convinced that he had guessed correctly...
However, the originally lively comment section also attracted a bunch of Apple fans as other media outlets reposted it.
"Haha, isn't this the famous tech blogger! He posts about Apple every year, but he's never been right about whether the chip specifications match market logic."
"A classic script, fabricating a story about manufacturers suppressing companies, forcibly linking it to price reductions, and having a firm grip on traffic."
"We acknowledge that fruit has a low market share in China, but fruit is still fruit. Haven't you seen that company trying to extort money from us?"
That's outrageous! [vomiting]
"If prices really do drop, it's just a normal price adjustment for fruit; don't try to take advantage of the situation."
The next morning, Shen Kai saw this Weibo post as soon as he opened his eyes.
He didn't expect Cook to be so decisive.
Zhang Mingzhu, who was standing to the side, also rubbed her eyes.
"What did you see? Why are you so happy so early in the morning?"
"Apple is getting anxious and has started lowering prices."
Will the price reduction affect us?
"Yes." Shen Fei put down his phone and gently kissed her forehead. "But not much."
The S3 is still priced at 3999, which is a few hundred yuan more.
A few hundred yuan is enough for many people to make choices.
Zhang Mingzhu laughed along. His previous experience as an interviewer had taught him that the difference of a few hundred yuan was roughly equivalent to a month's salary for someone at the bottom of the pay ladder.
"And we also have the S3 Pro, priced at 4999."
The S3 Pro Max is priced at 5999, and it boasts many advanced technologies; Apple will be even more anxious when it's released.
Zhang Mingzhu wanted to offer some praise, but Shen Fei's phone rang.
He had just answered the phone when Li Qing on the other end spoke calmly.
"Boss, this is bad. Fruit is poaching our people."
"Who?"
"At least five core engineering teams, including those working on batteries, screens, and structural components, received offers from Apple."
"As long as the team goes together, everyone's annual salary will be directly converted from the current figures to US dollars, and each person will also receive a green card and a house."
Shen Fei was speechless. No wonder it's Fruity; they actually copied his methods.
"Okay. I'll go to the company for a meeting."
…………
When Shen Fei arrived at the conference room, the office was already full of people.
Liu Fang, Huang Tianya, Li Qing, Wang Hua, and HR Director Wang Xue.
There were also five engineer representatives on the other side, all of whom were core members of the subsidiary.
For example, Li Long, Wang Mengyang's top disciple, has an excellent eye for fruit.
Before Shen Fei could ask, Li Long spoke first: "President Chen, we received a notification from the fruit company yesterday."
The annual salary will be directly converted to US dollars, and then a US green card can be obtained. If you don't want that, you can stay and work at Fruit's China branch.