Chapter 46 The boss is really bold!
Chapter 46 The boss is really bold!
"Who is Brother Dong?"
After listening to his daughter's report, Director Jiang asked with some curiosity.
"How would I know..."
Shen Jiayi was speechless.
Although she asked Ye Kai several times, Ye Kai never gave an answer on the matter, leaving her feeling as uneasy as if she were being scratched by a cat.
"Fine, anyway, milk tea is a consumer product mainly consumed by you young people."
"Since Ye Kai has said so, let's settle on that."
"That slogan is quite interesting; it can easily beat other milk tea brands on the market, hehehe."
Director Jiang's favorite line was Ye Kai's: "I don't care about anything else, but our Dong Ge's milk tea really does have both milk and tea."
Although this statement might seem a bit disparaging to competitors, business competition will stop at nothing. The copy doesn't explicitly name any brand that has neither milk nor tea; it simply emphasizes that its quality is guaranteed, so there shouldn't be any problems.
Even if someone tries to cause trouble, they may not necessarily win this verbal dispute.
Now, within the small territory of Xinghua City, Director Jiang certainly has the confidence to say this.
"Why hasn't Dad come back yet?"
It was almost 11 p.m. and Shen Mingsun was still nowhere to be found. Shen Jiayi, who had just finished showering and was drying her hair, couldn't help but complain.
"After all, this is a full-time position, which is different from when I was a deputy."
"The city's work is incredibly complex; he has to deal with superiors and appease subordinates. Which task doesn't ultimately require his decision?"
"Sometimes I really regret it; I wish I hadn't let him be the mayor."
When Jiang Xin said this, she had a sense of resentment, as if she regretted having taught her husband to seek fame and fortune.
"Mom, you're being a little guilty by saying that."
"Even your bank manager is trying to curry favor with you now, and there's a long line of people wanting to visit our home. And now you're saying you don't want Dad to be the mayor..."
Shen Jiayi rolled her eyes, completely ignoring Director Jiang's insincere remarks.
"What do children know?"
Director Jiang patted his daughter's bottom and responded irritably.
Being an official is addictive, especially after becoming a principal official. The feeling of being surrounded by followers and having everyone at your beck and call is something few people can resist and stop thinking about.
Of course, there are gains and losses.
Fortunately, Shen Mingsun is indeed of high moral character and holds firm to his moral principles; otherwise, he would have started staying out all night long ago.
Even in this small city of Xinghua, there are as many as 500,000 permanent residents. There are plenty of young and beautiful women who want to curry favor with the mayor, not to mention all sorts of other people with ulterior motives who want to get benefits from Shen Mingsun.
As long as they get a chance, they can tear a hole in Shen Mingsun's body and suck his blood.
The higher the position and the greater the ability, the more temptations one faces, and the greater the chance of being dragged down.
Director Jiang understood this principle well, so she was also very anxious about her husband Shen Mingsun's situation and was often worried.
As they were talking, the security door was finally gently opened.
"Why aren't you asleep yet, so late?"
Shen Mingsun tiptoed in, changed into slippers, and saw that his wife and daughter were still awake.
"We were talking about the bubble tea shop, so it got a little late."
"There's some black-boned chicken and mushroom soup that I cooked tonight, and some baked flatbread from Old Zhang's shop. Would you like a bowl?"
Director Jiang took the briefcase from Shen Mingsun and asked with concern.
"Then have a bowl."
"I had a working lunch with the inspection team tonight, and we just drank a lot of alcohol. I didn't have much to eat, so a bowl of soup will help me sober up."
Shen Mingsun took off his coat, changed into his pajamas, and answered with a smile.
"Hmm, the smell of alcohol isn't very strong."
Jiang Xin took Shen Mingsun's coat, smelled it, then hung it on the hanger and went to the kitchen to get the soup.
While Shen Mingsun was drinking soup and eating baked buns, Jiang Xin repeated the name and slogan of Ye Kaiqi's shop that her daughter had brought back to Shen Mingsun.
"That's interesting."
"Since it's something for young people, let them do it well."
Mayor Shen didn't think there was anything wrong with the store name, but he also didn't see anything special about it.
Considering Ye Kai's various "miraculous" qualities, Mayor Shen felt he should offer some support.
On this point, Mayor Shen and Director Jiang were surprisingly in agreement.
Thanks to Director Jiang's involvement, the preparation for the "Dong Ge's Milk Tea" chain store went very smoothly. The trademark was registered, and all the work related to business administration and health inspection and quarantine was arranged properly.
The current situation is indeed one of "everything is ready except for the final push".
"I think you can show your support when your daughter's bubble tea shop opens."
Director Jiang thought that she couldn't let her daughter's investment of 100,000 yuan go down the drain, so she made a suggestion to Mayor Shen.
"Um."
Upon hearing this, Shen Mingsun did not directly express his opinion, but simply hummed in acknowledgment, indicating that he understood.
……
April 1st, Sunday, is April Fools' Day in the West.
Ye Kai and his classmates were on vacation during their senior year of high school, and Wei Junjie's mother discussed it with them and decided to open the business today.
The location of the [Dong Ge's Milk Tea] flagship store is excellent. It is located in the core area of the city, near a large city park. The flagship store itself is below the Dadi Cinema, behind a large shopping mall, and surrounded by dozens of restaurants, with a very high flow of people.
The weather is sunny and the temperature is perfect for going out today.
At around 10 a.m., the flagship store officially opened with the sound of 10,000 firecrackers.
Ye Kai and Shen Jiayi arrived early in the morning to join in the opening festivities.
The two of them invested a total of 60 yuan in cash into this chain store, and naturally wanted to catch up with this auspicious opening day and show their presence.
"Big brother!"
"Student Shen!"
Wei Junjie was also present and greeted the two warmly upon their arrival.
Today, with the grand opening of the new store, Wei Junjie was the most excited. After all, it was the simultaneous opening of ten stores, which is a significant event in the business world of Xinghua City. Even the TV station came to interview them.
Of course, the TV reporters came for two reasons: one was that it was Sunday and they could get overtime pay, and the other was that they couldn't not come because of Director Jiang's influence.
With the sound of firecrackers, gold and silver will flow in.
Many young people who go shopping in malls and watch movies see that a new store has opened here, and they always pay attention to it when they pass by, only to find that it is actually a milk tea shop.
"Dong Ge's milk tea?"
"The name of this shop is quite interesting."
"Huh, it's actually an independent brand?"
"This copywriting is a bit different... I don't care about anything else, but our Dong Ge's milk tea really does have both milk and tea."
"Hahaha, this boss is really bold! Who is he subtly implying? If his competitors see this, they'll jump out and beat him to a pulp!"
"I might as well buy a cup to try and see if it's salty enough..."
Young people really do love to join in the fun. When they see something different, they're not lacking in courage to try it out, especially since there are significant discounts available for the opening.
Gradually, more and more young people came to try it, and long queues formed in front of the milk tea shop.
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