Chapter 1274 is really generous!
Chapter 1274 is really generous!
Chapter 1274 is really generous!
"Suzy, first of all, congratulations on becoming GUCCI's brand ambassador for the Peninsula region! As the second regional ambassador for a high-end luxury brand, how do you feel right now?"
"Kansami! It's a real honor to be a member of the GUCCI family. This brand has always represented the perfect fusion of classic and innovative, and being a part of it is both an affirmation and a new challenge for me."
"GUCCI has previously announced collaborations with several artists from the Korean Peninsula. What do you think is your unique charm?"
"Every artist has their own style, and I think GUCCI chose me because I can embody the brand's spirit of 'freedom and elegance.' Whether as an actress or a singer, I want to show my true, multifaceted self, which aligns perfectly with GUCCI's philosophy of encouraging individual expression."
"..."
Facing reporters' questions and a microphone held out in front of her, Bae Suzy appeared very elegant, smiling at the camera, gracefully tossing her long hair, and answering various questions very appropriately.
Her voice was unhurried, with a touch of languid elegance, as if every word had been carefully considered. Occasionally, she would even raise the corners of her lips slightly and make a playful joke with the reporter. Regardless of her tone, she always appeared calm and composed, as if she had long been accustomed to such spotlights and scrutiny.
Flashes of light, like twinkling stars, enveloped Bae Suzy in a soft glow. She wore an ivory white dress from GUCCI's 2017 early spring collection, the delicate embroidery on the hem shimmering under the lights, making her shine brightly.
"...She's a natural-born entertainer. I've interviewed all the artists who have collaborated with GUCCI in the past few days, and Suzy is truly the most suitable. She really has the relaxed air of an artist who's going global."
"It's also because I became famous. Before, when I was an idol, I was quite unsophisticated. After 'Goblin,' my resources skyrocketed."
"Tsk tsk, what good luck... but now he's definitely a top-tier artist."
Not far away, two veteran entertainment reporters watched Bae Suzy being interviewed and huddled together, commenting and expressing their feelings.
While Bae Suzy was answering various questions from reporters, just as the interview was about to end, someone suddenly asked, "Suzy-ssi, before you, Red Velvet's Irene also collaborated with GUCCI as a brand ambassador, generating phenomenal buzz. As the new ambassador, how do you see the differences between you and Irene in interpreting the brand's style?"
Whether the reporter who asked the question was stirring things up or genuinely curious, she certainly achieved her goal. Bae Suzy, who was already preparing to leave, stopped, looked at the microphone in front of her, and a strange look flashed in her eyes.
She didn't think for long before calmly speaking:
“Every collaborator is carefully selected by GUCCI; there is no distinction between ‘legitimate’ and non-legitimate. Everyone is part of the GUCCI family, but…”
She brushed a strand of hair behind her ear, then suddenly revealed a clear smile, her snow-white teeth reflecting her signature innocent charm, in a playful, teasing manner.
"However, perhaps my experience in film and television allows me to interpret the brand's narrative more comprehensively. This advertisement features many dramatic scene designs... The charm of GUCCI lies in its ability to embrace different personalities, isn't it?"
After speaking, she gave a few beautiful smiles to the camera, said goodbye to the reporters, and then quickly left surrounded by her assistants.
"..."
Watching her walk towards the van, the reporters who had been gossiping whispered among themselves, "Why do I feel like Suzy and Irene don't get along very well..."
…………
Compared to the celebrities whose announcements were made a few days ago, Bae Suzy's official announcement today was much better in terms of both the scale and the treatment. She was warmly welcomed on the official Instagram account, featured on the cover of the Peninsula GUCCI website, received a brand new advertisement and on-the-ground promotion, received high praise from the art director and other executives, and attended a press conference, etc. The treatment in all aspects was very generous.
After all, both Oh Sehun and Bae Joo-hyun were just brand ambassadors for a single product line, while Bae Suzy is a proper spokesperson for the Korean Peninsula region; their titles are on different levels.
In terms of GUCCI's hierarchy, on the peninsula, her title is second only to Ji Kyung-won's Asia-Pacific brand ambassador... Although it is said to be second only, there is actually a big difference, and Ji Kyung-won is about to be promoted to a higher level.
But a spokesperson is still a spokesperson, and their status is naturally different. The announcement sparked a discussion, especially among the media.
However, seemingly confirming Bae Suzy's own prediction, the official announcement of her endorsement title did not generate a very high level of online response or buzz.
"Has Suzy also secured a collaboration with GUCCI? I feel she's the most suitable among the officially announced celebrities."
"If it's Suzy, it's normal for her to get high-end luxury resources."
"After 'Goblin,' rumors started circulating, and now GUCCI has directly brought the Goblin couple under its brand."
"Suzy is doing really well now. There aren't many young female artists who are doing better than her, right?"
"Suzy is the next Jun Ji-hyun!"
As expected, compared to the explosive popularity of Bae Joo-hyun a few days ago, Bae Suzy hasn't been discussed much this time. Many people's first reaction upon seeing the news was "suitable" or "not bad".
But precisely because of this, everyone takes it for granted, so there isn't much to discuss. Moreover, passersby and ordinary people don't understand the difference between a spokesperson and an image ambassador. Apart from loyal fans shouting, other people's conversations somehow veered back to Bae Joo-hyun.
…………
"Damn it, seriously, this is Suzy's special day, why are these people still talking about Irene?"
In the van, Bae Suzy's assistant, glancing at the trending topics on online forums, grumbled irritably, "Besides, you're the spokesperson, and she's just an image ambassador. You're not even in the same league. These people keep comparing you to her. What's there to compare? It's ridiculous!"
She kept uttering rural slang that roughly described things like "old-fashioned" and "ignorant," and since there were no outsiders around, she made no attempt to hide her displeasure.
"I expected this from the beginning, Unnie, calm down."
Bae Suzy sat in the back row, no longer the elegant and poised woman she had been in front of the camera. One of her legs was casually curled up on the seat under her long dress. She seemed not to care much about her assistant's attitude as she scrolled through her phone, a smile on her lips.
"But both the buzz and the popularity are lower than we expected. GCCUI will definitely be keeping a close eye on the market reaction, which might affect GUCCI's evaluation of us!"
But the assistant couldn't calm down at all, anxiously looking at the relevant statistics in her hand: "We finally got this cooperation, and both we and the company want a long-term partnership. We made a lot of preparations beforehand, but it was all snatched away by Bae Joo-hyun...
She was initially extremely dissatisfied when Bae Joo-hyun was mentioned, and wanted to blurt out a few curses, but then seemed to remember something, paused slightly, and didn't say it, letting it go.
After pausing for two seconds, she looked at Bae Suzy in the back row, and seeing her artist's extremely pure and beautiful face, she continued with considerable resentment, "Kyungwon-ssi is really something. They're no longer dating, is it really necessary for him to take such good care of her? Sigh..."
She wanted to complain about Ji Jingyuan, but seemed hesitant to say much. After sighing, she turned her attention to Bae Joo-hyun: "But since they're not together anymore, even Jingyuan-xi probably won't take care of her forever. Without his help, how can she rely on that female idol? She might be returned by GUCCI in less than six months... Suzy, you don't need to worry too much."
"I'm not worried~"
Hearing this, Bae Suzy, who hadn't said much, glanced at her assistant with clear, bright eyes, showing no anger or anything like that.
As she spoke, she lowered her head again, looking at the news on her phone, her long, white legs swaying casually as she said, "Alright, unnie, let's not talk about this anymore... He seems very carefree, but don't I know him? That's just his personality..."
At this moment, Bae Suzy seemed to have completely lost the dissatisfaction and questioning she had shown towards Ji Kyung-won on the phone a few days ago. Instead, she appeared extremely relaxed, a natural smile playing on her lips, seemingly quite satisfied, and letting out a slightly helpless hum, thus defining Ji Kyung-won:
"Nostalgia!"
…………
"...Why do I have to go back to the company? I could have just told you when I was free. I already made plans to have drinks with my friends later."
Back at the JYP building, Bae Suzy complained to her manager as she came out of the parking lot.
"Suzy should really watch her alcohol intake; it's bad for her skin." Faced with her artist's little tantrum, the manager could only offer a weak and unhelpful piece of advice.
"..."
Bae Suzy smiled and gave a noncommittal look.
...Her skin is really good, otherwise why would that person's hand linger up and down like that?
She's always been very careful about skincare; if it were really bad for her skin, she would have stopped herself from doing so long ago.
"correct,"
Once inside the company building, Bae Suzy was talking when she suddenly remembered something important: "Unnie, how's the contact with Netflix going, the other day?"
That day, she and Chi Jingyuan were not just talking; after receiving the news from him, she immediately contacted her agent and company as soon as she hung up the phone.
“I have already contacted them. It’s the Korean PD who took the initiative to invite us last time. After we got in touch, they were very enthusiastic and clearly very interested in us.”
Upon hearing this, the manager's expression changed, and she immediately reported on the work progress. However, after seeing Bae Suzy nod with a satisfied expression, she hesitated slightly and then added:
"However... to be honest, after learning about Netflix's current situation, both the company and we feel that their model has some problems. We are not very optimistic about their development in the peninsula market. Moreover, we have heard that several major TV stations are actually doing a semi-ban on them... so we don't think it's very suitable to cooperate."
As she spoke, she noticed a noticeable change in Bae Suzy's expression, and quickly changed her words: "However, since you have such thoughts, we have already made substantive contact and are currently striving for more rights and benefits commensurate with your status..."
However, after hearing these words, Bae Suzy's smile, which had been on her face, faded even further. She hadn't seemed to care much about Bae Joo-hyun stealing the spotlight the whole way, and her usually nonchalant expression darkened.
Meanwhile, the agent beside her continued, "She is indeed very talented, and the fee she offered was extremely generous, reaching the level of a top-tier actress..."
"However, based on the contract between Jingyuanxi and Netflix that you revealed, Suzy, we all want to negotiate a similar contract for you, hoping to get matching treatment in more places. The company believes this is a good opportunity to expand our influence..."
"You guys aren't planning to use me to bring in artists from other companies as well, are you?"
Before the manager could finish speaking, she was interrupted. Bae Suzy, as if she had foreseen this, interrupted the manager directly, a helpless smile in her eyes. She covered her head and shook her head: "He called me arrogant yesterday, and I didn't really care at the time. But I found out he wasn't wrong. But it wasn't me... I think you guys and the company are the ones who are really arrogant. What did I tell you?"
"but……"
Suzy's manager, who knew her well, sensed that she seemed a little angry and quickly explained, "After 'Goblin,' Suzy, your commercial value is really high. Netflix has contacted us many times before. If we try harder and negotiate, the chances are very good. If we can get Kyung-won, you, as the Goblin couple..."
"You guys don't really think I'm on the same level as him, do you, unnies?"
Bae Suzy laughed and interrupted her manager again, looking at her with a very serious expression: "I'm telling you this news so that I can get a good contract that suits my current situation. Of course, it would be great if we could get even better terms... but it's not for you to show off, nor is it to help the company train new people."
"Moreover, I have my own judgment on whether Netflix's model is good or not, and whether it has a future prospect."
By the end, Bae Suzy's eyes were sharp, and she looked at her manager with a slightly somber tone and a very serious attitude.
Faced with her assertive attitude, the agent appeared slightly flustered but also somewhat powerless.
In the Korean entertainment industry, agents have always wielded considerable power, controlling all aspects of an artist's life, including resources and lifestyle. They hold a very high position when dealing with artists, and even idols who have been in the industry for a long time are under their management. Some agents with bad tempers can even physically abuse their artists.
But her artist, Bae Suzy, is different. She's been a pillar of the company for years, and the company is so eager to please her that they're afraid she'll leave when her contract expires. Bae Suzy is also a very ambitious and opinionated person, and her manager is even in a weaker position compared to her.
Not to mention, Bae Suzy has now climbed onto someone's coattails, and she no longer relies on JYP for film and television resources; in fact, JYP relies on her...
"I see."
Feeling somewhat aggrieved and resentful, the agent quickly found his place and obediently nodded: "I'll talk to the company about it."
"Unnie, I know you're doing this for my own good."
Having achieved her goal, Bae Suzy smiled and hugged her manager's arm again: "Thank you for your hard work~"
Although Bae Suzy was very enthusiastic, her manager sighed inwardly.
One second she's cold and indifferent, the next she's acting cute and charming. She's a manager in charge of managing her artists, yet she's completely controlled by them.
However... it wasn't her fault in the battle, so we can't blame her.
As the group entered the elevator, Bae Suzy casually asked with some curiosity, "By the way, who was the company originally planning to promote using me this time? It wasn't Twice, was it?"
"From what I understand, it should be a few members of 2PM. I heard that Taecyeon's contract renewal with the company is not going smoothly, and the film and television resources of the other members are also not being met."
The manager quickly composed herself and shared the information she had received: "GOT7 might also be involved; Jinyoung and the others have always wanted to act..."
As she spoke, her tone suddenly changed, becoming very certain: "Anything is possible, but it's definitely not Twice. The company won't give them any individual resources right now. They won't even give them individual advertisements or endorsements. I heard they've already turned down several, let alone entertainment resources."
"Oh, right." The manager suddenly remembered something and gave a teasing smile. "Suzy, didn't I tell you before? For this GUCCI collaboration, Jingyuan also arranged a title for that trainee."
"Hmm, that's really generous."
Bae Suzy nodded, her expression ambiguous.
Bae Joo-hyun never really cared because she felt she was the winner between the two of them.
But Mina... although she didn't want to admit it, she did feel that she had lost to her back then.
So even now, she remains one of the women Bae Suzy finds most annoying.
"We originally arranged one for her, but guess what? The company couldn't refuse Jingyuanxi, so she had no choice but to accept."
"It's hard to push Jingyuanxi, but she's fine with it—I don't know what the company said, but they wanted her to allocate her resources to the group, and she actually agreed with it, even though she has such a powerful backer."
"As a result, individual resources were transformed into Twice's group resources. Originally, an individual could still have an ambassador title, like Irene and others, but after becoming a team, even that title was gone, replaced by a few promotional collaborations for the team. Isn't that ridiculous..."
"..."
The agent's tone was clearly sarcastic, showing his disdain for Mina's actions and his opinion that she was incredibly stupid and unreasonable.
As Bae Suzy listened, the smile on her face gradually faded. Unlike her manager, she wasn't gloating. The dim light from the corridor ceiling lamp cast an ambiguous shadow on her face, making her expression look somewhat complicated.
Listening to the agent's description, she felt a little irritated.
Because in her view, this was precisely what made that trainee different from the others... and from her.
Perhaps this is why she lost to a trainee back then?
As they were talking, the group came out of the elevator. They had only taken a few steps when a series of messy footsteps approached from afar. The protagonist they had just been discussing, along with her teammates, walked right towards them.
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